EU-CART project platform presentation took place in Riga, Latvia on October 27. Event was organized by partner organization Biedrība “Eurofortis” and gathered different artisans from all Latvia. Participant made a wide range of professional categories such as ceramists, jewellery designers, soap and candle makers, silk painters and different more artisans.
Artisans were introduced with project idea, partner countries and platform possibilities and benefits. Project platform presentation was binding for those who only start their artisan or handicraft days and as well for those who have several years of experience.
We devoted separate workshop to explain in details platform administration, e.g., how to add and manage products, how to communicate on platform etc.
Nevertheless, to explore more in details what is product branding and how it should be addressed we had invited lecturer and marketing specialist Elīna Ozoliņa. Elīna – who herself is as artisan working with silk painting – gave lecture on what is brand, what is the connection between brand, photography, and identity, how to reach selected target audience for created products as well showed several examples of successful Latvian artisans. Talking about the key to success Elīna emphasized importance of photography – according to her vendee who is looking for artisan products on websites buys photo not the product itself. It means that quality of photography means a great deal.
Therefore, at EU-CART event all participants had an opportunity together with professional photographers – Elīna Kursīte and Oskars Kupics – to create their own product portfolio. Artisans took part in the photo shoot, which resulted in wonderful profile and product pictures to use for their business cards, brochures, on websites, social networking pages, etc.
We hope this event gave inspiration for future jobs and some new ideas for promotions!
Participants in EU-CART project platform presentation event
Lecturer Elīna Ozoliņa
By artisan Inta Savicka
By artisan Ivars Minkevičs
By artisan Baiba Kauliņa